John Paul Jones DeJoria

An American billionaire businessman and philanthropist best known as a co-founder of the Paul Mitchell line of hair products. According to Forbes magazine, he is worth US$4 billion.

His parents divorced by the time he was two years old, and at nine he began selling Christmas cards and newspapers with his older brother to support his family.  A former janitor, he once lived out of his car and lived on a food budget of $2.50/day. His business philosophy."If they like a product they will buy it again!"

In 1980, he formed John Paul Mitchell Systems with hairdresser Paul Mitchell and a loan for $700. As of 2011, John Paul Mitchell Systems had revenues of $900 million annually