Taking inspiration from the world's most famous vampire, a Romanian music festival is offering free or discounted tickets to people who give blood. The Untold festival takes place in Transylvania at the end of July, and organizers are hoping that their "pay with blood" campaign will encourage more donors to come forward. Playing on the region's association with Count Dracula, posters for the campaign show a vampire hooked up to a blood bag. "Given that Romania faces an acute blood shortage in medical facilities, a campaign that takes inspiration from these myths in order to draw attention to a real problem is more than welcome," says the festival director Bogdan Buta.
No comments:
Post a Comment